Social is the most powerful tool for organic marketing ever developed.
Here are some of my plans that have helped companies take advantage of it.
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- Created a 6 month overall strategy plan for skincare brand Kiehls looking to expand into the GenZ consumer base.
- Spearheaded competitive research to make the most accurate predictions on conversions and viewership acquisition on a limited paid budget.
- Incorporated notable influencers and public figures into the workflow at a reduced cost.
- Set KPIs that are projected to increase conversions to 3% through market research
- Activated Organic, Paid, and Influencer content that accessed a collective network of 50+ million monthly views in reach
- Managed campaign creative from conceptualization to activation, stepping in to personally make content if needed
- Client Services work, in depth feedback delivery and support of multiple iterations of content.
- Brought in new business opportunities to help expand and streamline marketing efforts and overall platform userbase.
Goons NYC / Goons Management︎︎︎
- Began as a promotional and content creation company in the New York independent music space.
- Facilitated editorial photoshoots and placements with artists like Audrey Nuna, MICHELLE, Beshken, and Dev Lemons.
- Created a diverse roster of talent in a variety of niches with nearly 60+ Million views a month in reach.
MUSIC LABEL WORK︎︎︎
- Developed creative that enabled 5+ million views in organic reach.
- Activated Organic, Paid, and Influencer content that accessed a collective network of 50+ million monthly views in reach
- Managed campaign creative from conceptualization to activation, stepping in to personally make content if needed
- Client Services work, in depth feedback delivery and support of multiple iterations of content.
- Brought in new business opportunities to help expand and streamline marketing efforts and overall platform userbase.Worked with artists like bbno$, Parcels, Gareth Donkin, Jon Lajoie, Layto, Odetari and more.
Portfolio Work
- Partnered with Brands like HBO, Party City, Adobe, Mercari, Travel Channel, Ingrooves, Discovery and Warner Records.
- Consulted on campaigns at every level, specializing in conceptualization and ideation, with client services work, producing, shooting, editing, and scheduling content.
Media Mentions:
Meet The TikToker Who Makes Videos With Her 'Frat Bro Ghost Friend, Chad”...Travel Channel
‘THEY’RE CALLING IT A SOFT LAUNCH, JERRY!’: THE TIKTOKER BRINGING ‘SEINFELD’ INTO 2023...Cracked.com